Jeremy Gershfeld has recently developed a new business model, which uses Gershfeld as a listening/communication hub to connect companies with creative vendors such as creative directors, photographers, designers, directors and advertising groups. Using his experience as a mediator, Gershfeld listens to the client, working to understand their needs, rather than projecting what he thinks they need. He then sources the people/groups who could best help them. This process continues with establishing collaborative relationships with the creative vendors: conditions are set which increase the likelihood of best possible work outcomes. This is a different working relationship than typically experienced by many companies; however, it would be much less expensive, with superior creative and quality results. Expectation setting, engaged listening and communication are valued assets in this work process.